Norma Cassinari

Norma brings more than 33 years of experience in the herbicide and surfactant industries, with a strong record of customer service, account management, and industry leadership. Fully bilingual in Spanish and English, she regularly supports key accounts by providing services and communication in Spanish, including her direct work with Superior Angran Puerto Rico to manage orders and strengthen account relationships.

Prior to joining Alligare, Norma spent 20 years with Brewer International, where she managed end-user and national accounts and managed OMRI and EPA registrations for acetic acid and copper products.

Certifications

• Florida Commercial Aquatic Applicator License

Industry Experience 

• 33+ years in herbicide and surfact industries
• 13 years with Alligare, LLC specializing in Aquatic, Range & Pasture, and Vegetation Management markets
• 20 years with Brewer International, managing national accounts and regulatory programs
• Bilingual communication supporting U.S. and Puerto Rico markets

Awards

• Alligare Sales Excellence Award – 2014
• Alligare MVP Award – 2025

Industry Leadership & Service

• President, South Florida Aquatic Plant Management Society (SFAPMS) – 2015
• Board Member, SFAPMS – 2013 – present

Outside of work, Norma enjoys spending time with her family, volunteering as a children’s church teacher, reading, exercising, and running 5K events to support local organizations. She is also an active board member of the Kenwood Village HOA, serving on the Fines Committee and contributing to neighborhood governance and improvement initiatives.