Norma Cassinari

Norma brings more than 33 years of experience in the herbicide and surfactant industries, with a strong record of customer service, account management, and industry leadership. Fully bilingual in Spanish and English, she regularly supports key accounts by providing services and communication in Spanish, including her direct work with Superior Angran Puerto Rico to manage orders and strengthen account relationships.

Prior to joining Alligare, Norma spent 20 years with Brewer International, where she managed end-user and national accounts and managed OMRI and EPA registrations for acetic acid and copper products.

Certifications

  • Florida Commercial Aquatic Applicator License

Industry Experience 

  • 33+ years in herbicide and surfact industries
  • 13 years with Alligare, LLC specializing in Aquatic, Range & Pasture, and Vegetation Management markets
  • 20 years with Brewer International, managing national accounts and regulatory programs
  • Bilingual communication supporting U.S. and Puerto Rico markets

Awards

  • Alligare Sales Excellence Award – 2014
  • Alligare MVP Award – 2025

Industry Leadership & Service

  • President, South Florida Aquatic Plant Management Society (SFAPMS) – 2015
  • Board Member, SFAPMS – 2013 – present

Outside of work, Norma enjoys spending time with her family, volunteering as a children’s church teacher, reading, exercising, and running 5K events to support local organizations. She is also an active board member of the Kenwood Village HOA, serving on the Fines Committee and contributing to neighborhood governance and improvement initiatives.

News & Insights

  • Building Better Pastures through Optimal Soil Nutrition
    Productive pastures do not happen by chance. They are built from the ground up, starting with a thoughtful approach to soil nutrition. When soil health is managed with intention, the result is higher-quality forage, improved livestock performance, and a more resilient grazing system that pays dividends year after year. Read more
  • Broadleaf Weed Control: A Proven Tool for Rangeland Management
    GRASS INTO GAINS  WITH ALLIGARE RANGE & PASTURE Broadleaf weed control on rangelands has been a cornerstone of effective land management for decades. Since the introduction of 2,4-D in the 1940s, land managers have had access to a powerful tool that selectively targets broadleaf plants while leaving grasses intact. This revolutionary herbicide made it possible to reshape and enhance pastureland without disturbing the valuable grass species that serve as the foundation of forage systems. Over the years, many new active ingredients have been introduced to the market and this practice has become standard among livestock producers, conservationists, and landowners seeking to improve the productivity, safety, and ecological health of their rangelands. The benefits are broad and well-documented: increased forage production, delayed or prevented brush encroachment, reduced presence of poisonous plants, and support for land restoration efforts.Read more
  • Optimizing Grazing Efficiency through Strategic Prickly Pear Management
    Opuntia, more commonly known as prickly pear, is a well-recognized symbol of the Southwest, but for land managers and livestock producers, it often represents a persistent challenge. While several species are native to the region, invasive species originating from Central America and the West Indies have also become established. Whether growing horizontally across the ground or standing vertically at heights exceeding six feet, prickly pear can significantly disrupt grazing operations. Its dense structure and sharp spines limit access to desirable forage, reduce pasture productivity, and deter cattle from grazing effectively.Read more
  • Fall Herbicide Applications: The Key to Reducing Spring Weed Pressure
    Successful weed and brush control doesn't start in the spring. It starts now, with proactive fall herbicide applications.Read more

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890 N Dean Rd Suite 100
Auburn, AL 36830
info@alligare.com
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