Doug Haller

Doug brings over 28 years of experience in the chemical industry, including 25 years with BASF Corporation within their North American crop protection business. His career has spanned account and product management, marketing, and sales territory roles, with a focus on customer engagement and providing solutions for vegetation management challenges.

Education

  • B.S.in Agricultural Sales and Management – University of Florida, 1998

Certifications

  • OSHA Level V Incident Commander, Chemical and Hazardous Materials

Industry Experience

  • 28+ years in the chemical industry
  • 25 years with BASF Corporation, North American crop protection business
  • Expertise in account management, product management, marketing, and sales territory management

Awards & Recognition

  • Nebraska Weed Control Presidential Award, 2008
  • BASF Top Gun Award – Top Territory Manager, North America 2010

Outside of work, Doug enjoys coaching his son’s middle school football team, supporting his other two sons who are currently attending the University of Florida, boating, spending time on the water, hunting (especially introducing young people to calling wild turkeys), and officiating NCAA football, having participated in over 100 games.

News & Insights

  • Building Better Pastures through Optimal Soil Nutrition
    Productive pastures do not happen by chance. They are built from the ground up, starting with a thoughtful approach to soil nutrition. When soil health is managed with intention, the result is higher-quality forage, improved livestock performance, and a more resilient grazing system that pays dividends year after year. Read more
  • Broadleaf Weed Control: A Proven Tool for Rangeland Management
    GRASS INTO GAINS  WITH ALLIGARE RANGE & PASTURE Broadleaf weed control on rangelands has been a cornerstone of effective land management for decades. Since the introduction of 2,4-D in the 1940s, land managers have had access to a powerful tool that selectively targets broadleaf plants while leaving grasses intact. This revolutionary herbicide made it possible to reshape and enhance pastureland without disturbing the valuable grass species that serve as the foundation of forage systems. Over the years, many new active ingredients have been introduced to the market and this practice has become standard among livestock producers, conservationists, and landowners seeking to improve the productivity, safety, and ecological health of their rangelands. The benefits are broad and well-documented: increased forage production, delayed or prevented brush encroachment, reduced presence of poisonous plants, and support for land restoration efforts.Read more
  • Optimizing Grazing Efficiency through Strategic Prickly Pear Management
    Opuntia, more commonly known as prickly pear, is a well-recognized symbol of the Southwest, but for land managers and livestock producers, it often represents a persistent challenge. While several species are native to the region, invasive species originating from Central America and the West Indies have also become established. Whether growing horizontally across the ground or standing vertically at heights exceeding six feet, prickly pear can significantly disrupt grazing operations. Its dense structure and sharp spines limit access to desirable forage, reduce pasture productivity, and deter cattle from grazing effectively.Read more
  • Fall Herbicide Applications: The Key to Reducing Spring Weed Pressure
    Successful weed and brush control doesn't start in the spring. It starts now, with proactive fall herbicide applications.Read more

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